Navigating the Accelerated S-Curve with Paul Nunes
In this powerful conversation, host Aidan McCullen is joined by Paul Nunes, co-author of Big Bang Disruption and Jumping the S-Curve, to explore how exponential change is collapsing traditional business models and reshaping strategy at every level.

About this conversation
In this powerful conversation, host Aidan McCullen is joined by Paul Nunes, co-author of Big Bang Disruption and Jumping the S-Curve, to explore how exponential change is collapsing traditional business models and reshaping strategy at every level.
π Learn how the Accelerated S-Curve, Shark Fin Strategy, and the death of early adopters are transforming how companies must operate in fast-moving markets. Discover how companies like Netflix, Apple, Intel, and Peloton either mastered or missed these cyclesβand what you can learn from them.
π Key takeaways:
- How to manage multiple S-curves and avoid catastrophic success
- The rise of orchestrator firms and strategic modular thinking
- The collapse of traditional lifecycles and vertical business models
- How to adapt strategy for fleeting competitive advantages
- Real-world case studies from Peloton, Nvidia, Intel, and American Giant
- Why the Chief Strategy Officer is more vital than ever
π Based on insights from Paulβs acclaimed books: Big Bang Disruption, Jumping the S-Curve, and Pivot to the Future
β° Timestamps (SEO-boosted for engagement and clarity):
00:00 β Introduction
00:26 β Evolution of S-Curves
01:43 β What is the Shark Fin Strategy?
03:52 β Managing Multiple S-Curves
07:42 β Case Studies: Peloton, American Giant
10:30 β Supply Chain Disruption
24:34 β Component Thinking & Orchestration
27:02 β Innovation vs. Manufacturing
33:15 β Investment Timing & Risk
39:06 β Role of Chief Strategy Officer
47:55 β Conclusion
π― Ideal for strategists, C-suite executives, innovation leaders, and business thinkers navigating digital transformation.










