Conversation / Archive /
Rita McGrath: What Case Studies Get Wrong
Our guest on today’s Innovation Byte is the brilliant author, speaker, consultant, founder of Valize and Professor with Columbia Business School Rita McGrath welcome to the show.
About this conversation
Our guest on today’s Innovation Byte is the brilliant author, speaker, consultant, founder of Valize and Professor with Columbia Business School Rita McGrath welcome to the show.
00:00:00 Intro
00:00:14 The Survivorship Bias of Innovation
00:01:08 Blockbuster v Netflix
00:02:53 Kodak Story
00:04:29 Nokia Story
00:07:13 Captive to Customers
