TIS The Innovation Show Prototype directions for Aidan McCullen
Stage 1 · editorial

A premium publication for ideas on change, reinvention, and innovation.

This direction fixes the fundamentals first: a stronger homepage, more authority, much better episode presentation, and clear routes into workshops, keynote speaking, and flagship thinking.

Explore featured episode See discovery-led Stage 2
Jeff & Staney DeGraff — The Art of Change

Featured episode

Jeff & Staney DeGraff — The Art of Change

Organisations love innovation, but they hate their innovators. Jeff and Staney DeGraff close out the trilogy with paradox mindset, the seven paradoxes, and why the man who saved Operation Warp Speed got passed over for promotion.

Jeff DeGraff and Staney DeGraff 1:22:51 27 Apr 2026 Strategy and disruption

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Why the new site matters

Right now, the archive hides the value instead of expressing it.

The editorial stage turns placeholder pages into authority assets. The archive still exists, but the first impression becomes sharper, more curated, and more commercially useful.

Signals of authority

  • Thinkers50-recognised podcast platform
  • Long-form archive with hundreds of episodes and essays
  • Clear opportunity to convert intellectual property into qualified inbound interest
Selected episodes

Lead with relevance, not chronology.

Jeff & Staney DeGraff — The Art of Change

Strategy and disruption

Jeff & Staney DeGraff — The Art of Change

Organisations love innovation, but they hate their innovators. Jeff and Staney DeGraff close out the trilogy with paradox mindset, the seven paradoxes, and why the man who saved Operation Warp Speed got passed over for promotion.

Jeff DeGraff and Staney DeGraff 1:22:51 27 Apr 2026

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Creativity Is a Skill: Jeff & Staney DeGraff on the C.R.E.A.T.E. Method

Creativity and innovation practice

Creativity Is a Skill: Jeff & Staney DeGraff on the C.R.E.A.T.E. Method

Creativity is not a gift. It is a skill. Jeff and Staney DeGraff return with the CREATE method that turns ordinary teams into compounding inventors.

Jeff DeGraff and Staney DeGraff 51:13 22 Apr 2026

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Innovation Isn't Harmony—It's Conflict

Leadership and change

Innovation Isn't Harmony—It's Conflict

What if innovation doesn't come from alignment but from constructive conflict? This episode explores the Innovation Code and the four archetypes that make new ideas work.

Jeff DeGraff and Staney DeGraff 57:22 15 Apr 2026

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AI and the Octopus Organization

AI and autonomy

AI and the Octopus Organization

Steven Wunker and Jonathan Brill explore how AI reshapes organisations through distributed intelligence, autonomy, and faster decision-making.

Steven Wunker and Jonathan Brill 08 Apr 2026

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Split the Pie: Barry Nalebuff on Fair Negotiation, Game Theory, and Better Deals

Strategy and negotiation

Split the Pie: Barry Nalebuff on Fair Negotiation, Game Theory, and Better Deals

Barry Nalebuff explains the Split the Pie method, showing how data, logic, and game theory can produce fairer deals.

Barry Nalebuff 01 Apr 2026

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Nokia Saw iPhone Coming — So What Went Wrong?

Case studies and disruption

Nokia Saw iPhone Coming — So What Went Wrong?

Timo Partanen explains why Nokia tracked Apple early and still failed to turn warning signals into action.

Timo Partanen 24 Mar 2026

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Browse the episode archive

The Thursday Thought

TTT needs to feel like a flagship editorial stream, not a side feed.

The current site makes TTT easy to miss. In the rebuild, essays should surface with their own imagery, stronger hierarchy, and clearer links back into related podcast themes.

Browse TTT articles

The F.O.T.O. Dilemma: The Fear of Throwing Out

The Thursday Thought

The F.O.T.O. Dilemma: The Fear of Throwing Out

Published 11 Dec 2025

An essay on letting go, strategic pruning, and why organisations often cling to old assets long after they stop serving the mission.

StrategyLetting goChange
Beyond the podcast

The rest of the site needs first-class treatment too.

Undisruptable Book

Aidan McCullen's first book

Undisruptable Book

A platform page for the book, endorsements, buy links, and the core reinvention framework that can feed discovery across the site.

Explore the book

Workshops

The Permanent Reinvention workshop

Workshops

A commercial destination for team learning, innovation capability, and leadership development rooted in Aidan's IP.

View workshops

About Aidan

Host, speaker, advisor, author

About Aidan

A stronger authority page that ties together the podcast, keynote speaking, workshops, and long-form thinking.

About Aidan

Commercial path

Move from attention to engagement.

The homepage should not just distribute content. It should show where that content leads: keynote speaking, leadership workshops, books, and advisory trust.

Keynote speaking

Strategy, reinvention, innovation culture, and leadership talks grounded in deep research and real business cases.

Workshops

Practical sessions on innovation, change, disruption, and business model transformation for leadership teams.

Books and intellectual property

Aidan's books, frameworks, and curated reading paths turned into durable assets instead of buried links.

Persistent player

Select an episode and keep listening while you browse.

Use any “Play in site player” control on the site.

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